Targeting the Mindset of the Customer #SMX
First session at SMX London 2013 I attended was run by Christine Churchill from Key Relevance looking at targeting the mindset of the customer. Why Keyword Research Matters Christine opens with...
View ArticleUnderstanding and Implementing Geo-Targeting #ISS
Andy Atkins Kruger of Webcertain, gave a whistlestop tour at ISS London of which signals matter for international search. His toolbox would, broadly, include: local domains; ccTLD; webmaster tools;...
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Yandex Interview with Ilya Segalovich at #ISS
In a fascinating ‘fireside chat’ type interview, Ilya Segalovich was interviewed about Yandex’ development. In a frank exchange, Segalovich revealed that the name was originally an abbreviation for...
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On Avoiding Penalties and Increasing Conversions
The media is in a real state of change, and in my opinion we are nowhere near reaching a plateau. Change is still to come. Who knows if it will ever even out? One thing is for sure: we are in a...
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Day 2 of #SAScon 2013 – Top Tips and Takeaways
After an action packed day at yesterday at SAScon today we have another three State of Search bloggers in attendance to capture all the highlights from day 2. In the same format as day 1 this post...
View Article10 ways to know what features the media will be covering
Most people can guess what makes news, but I had a request this week asking how you know what features are coming up. So, building on article I wrote for State of Search almost a year ago now, here are...
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Ed Couchman (Facebook): break out of the “social jail” #SMWldn
Ed Couchman, Head of Sales at Facebook UK, gave a keynote speech for Social Media Week London’s first day. Scene setting: Facebook, claims Couchman, has 1.1 billion users, accessing Facebook an average...
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The content placement pitch: back to basics
The art of the pitch should be second nature to most PR people. It’s what we spend a good proportion of our time trying to get it right and then follow up. Even so, journalists – and in more recent...
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Putting The Pink in the Aisle – More Women in Tech
Do we have a problem in the digital industry with a lack of female talent? Personally, I don’t believe there’s a shortage of talent, but I do believe that there’s an inherent lack of will to celebrate...
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Social, Stalkers and Spill Overs – Social Media Guidelines
As agency heads push their teams to pursue more and more ‘social’, those who are newer to the environment will be less aware of the potential pitfalls. Even some of the most senior digital experts can...
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The Customer Journey
When training groups of digital/SEO specialists in PR principles recently, I’ve been amazed by how little thought is often given to the customer journey. But then I sat back and thought about it. When...
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Instagram: a Beginner’s Walkthrough
Despite having been ‘on’ Instagram since who knows when, I haven’t ever really used it personally except to occasionally view the content shared by friends and colleagues. With so many social networks...
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From Travel to Training via Some Dodgy Links
Getting travel/leisure into the national papers has always been expensive, requiring expensive junkets at very least. And frankly, you can’t blame the papers. The cost of sending someone to review...
View ArticleTargeting the Mindset of the Customer #SMX
First session at SMX London 2013 I attended was run by Christine Churchill from Key Relevance looking at targeting the mindset of the customer. Why Keyword Research Matters Christine opens with...
View ArticleUnderstanding and Implementing Geo-Targeting #ISS
Andy Atkins Kruger of Webcertain, gave a whistlestop tour at ISS London of which signals matter for international search. His toolbox would, broadly, include: local domains; ccTLD; webmaster tools;...
View ArticleClik here to view.
On Avoiding Penalties and Increasing Conversions
The media is in a real state of change, and in my opinion we are nowhere near reaching a plateau. Change is still to come. Who knows if it will ever even out? One thing is for sure: we are in a...
View ArticleClik here to view.
Day 2 of #SAScon 2013 – Top Tips and Takeaways
After an action packed day at yesterday at SAScon today we have another three State of Search bloggers in attendance to capture all the highlights from day 2. In the same format as day 1 this post...
View Article10 ways to know what features the media will be covering
Most people can guess what makes news, but I had a request this week asking how you know what features are coming up. So, building on article I wrote for State of Search almost a year ago now, here are...
View ArticleClik here to view.
Ed Couchman (Facebook): break out of the “social jail” #SMWldn
Ed Couchman, Head of Sales at Facebook UK, gave a keynote speech for Social Media Week London’s first day. Scene setting: Facebook, claims Couchman, has 1.1 billion users, accessing Facebook an average...
View ArticleClik here to view.
The content placement pitch: back to basics
The art of the pitch should be second nature to most PR people. It’s what we spend a good proportion of our time trying to get it right and then follow up. Even so, journalists – and in more recent...
View Article
